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solar is happening. And, New Jersey solar enthusiast, Ed Seliga, is walking around with a great, big smile on his face these days, because much to his amazement, delight and not a little bit of trepidation, he finds himself holding a tiger by the tail.

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The history of Texas oil exploration began as far back as 1859, when a determined young entrepreneur, Lyne Taliaferro Barret leased 279 acres near an area in East Texas aptly named Oil Springs for its oil and gas seepage that had been observed by Native Americans and early Texas settlers for many years. His preliminary exploratory pursuits were unfortunately interrupted by the Civil War and were postponed until after fighting had ceased. In 1865, Barrte secured another drilling contract with the heirs of the previous owner of the site and formed the burgeoning "Melrose Petroleum Oil Company."

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What do you get when you mix chocolate and wine? In the case of Clean Solar, Inc., you get solar. Silicon Valley Entrepreneur, Randy Zechman, is the founder of City Chocolate Fountains (the largest chocolate fountain rental company in the United States). Jeff Ritchey is a San Jose native and wine guru. He is a wine consultant for Pichetti Winery, San Saba winery, and has two of his own labeled wines. Together, they are the co-founders of Clean Solar, a Silicon Valley solar installer and integrator.

Randy Zechman will readily admit that he is a serial entrepreneur. Just over a year ago, with two successful businesses in his portfolio: City Chocolate Fountains and World 2 Do, Inc., Zechman was ready for a new challenge. Zechman and a friend of eight years, Jeff Ritchey, an award-winning winemaker, regularly attended a monthly Bay Area speaker series with a group of friends. After every speaker they would end up at a local restaurant debating the subject matter of that night’s speech, global warming and the health of the earth were often the center of those debates, which resulted in them seeing Al Gore speak at the State of the Valley conference in early 2007.

After seeing Al Gore speak on solutions for protecting our planet, Zechman began to research the solar power industry. Ritchey, while continuing to grow his label, Sensorium Wines, was also showing increased interest in the green movement, realizing that green technology was an ideal fit with his knowledge in geology, winemaking and construction.

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Tony Perkins Editor of AlwaysOn puts on the Going Green Conference each year and bills it as "Where Green Entrepreneurs take on big business". This years event was held at fabulous Cavello Pt in the Marin Headlands overlooking the Golden Gate Bridge. We spoke with Tony about the befit of bringing together this group of businessmen and money guys to discuss green tech.

Tony Perkins - Always On - Going Green 2008

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GoingGreen is slated to come to Cavallo Pt next week and presents a full line up of companies and mover and shakers in the industry of Green Technology. Tony Perkins has brought together another impressive panel of folks to talk about the business of green and to highlight the technological advancements that are making this such a hot sector for investment and growth around the world.

What is this all about? Well here is the blurb:

GoingGreen is where cutting-edge greentech CEOs meet the movers and shakers from the biggest industries on earth. Green technology innovators are transforming the global energy, water, agriculture, transportation, construction, manufacturing, and resource recovery establishments. This two-and-a-half-day executive event features CEO presentations and high-level debates on the most promising emerging green technologies and new entrepreneurial opportunities. At GoingGreen our editors will also honor the GoingGreen 100 Top Private Companies. Fifty of the top CEOs from the GoingGreen 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase.”

Here is the program for this years conference.

GoingGreen 2008 Program & Invited Speakers:

Monday, September 15th, 2008

Registration hours 4:00 pm - 7:00 pm

6:00 pm Welcoming Remarks from Hosts: Tony Perkins, Founder, AlwaysOn Michael Grimes, Managing Director, Morgan Stanley David Chen, Vice President, Morgan Stanley Ed Ring, Editor, EcoWorld

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Energy Tags: biodiesel" rel="tag">biodiesel, battery technology